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There’s more to being a social media manager than just knowing how to use Facebook and Twitter. The best people for the job know how to track, measure and analyze social media efforts, and offer a number of special skills.

Social media managers need to be good communicators. They are the voice for the brand, and they know exactly how to adapt their communication based on the platform.

Creativity is also a must. And it’s not just about writing either. You need to have good visual skills as well. There’s lots of competition on social media, so you need to know how to stand out in a crowd.

Image via Flickr/Jhaymesisviphotography

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