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The daily cup of joe is a necessity for most working individuals, but it’s actually hurting your potential for success far more than it’s helping it. Many people drink caffeinated beverages because they help you feel more alert and improve your mood.

Studies show that caffeine intake can even improve cognitive task performance, including memory, attention span and more, in the short-term. However, most of these studies don’t take into account participants’ daily habits.

What is actually happening for a lot of people is that drinking caffeine is not improving performance but actually initiating a caffeine withdrawal reversal.

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